Following the success of 2023, Coke Studio returned to Papua New Guinea with three new local artists—blending the voices of established, trending, and emerging talent into a fresh anthem titled Rhythm of Life. Rooted in authentic PNG sound, the track was a celebration of national pride, everyday joy, and power through unity. Music and dance are central to life in PNG, and we wanted the video to reflect that. We star people across the country connecting through the track in real, everyday moments. The result was a vibrant, high-energy clip that felt both grounded and unifying. Our integrated campaign spanned social, radio, print, outdoor, and digital channels. To boost momentum, we re-engaged stars from the 2023 anthem to promote the new track via their own social channels and appearances at local Coke Studio community events. We collaborated with DJ Dirty Fingerz to remix Be Yourself, creating a crossover video that featured talent from both campaigns. With over 67,000 views on the music videos alone and strong community engagement, Rhythm of Life kept the Coke Studio momentum going!