CLIENT

The Coca-Cola Company

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ROLE

Art direction

Concepting

Storyboarding

Graphic design

Image retouching

Finished art

OUTPUT

1 Anthem video

3 ‘Collision Pairings’

Social Media Assets

Newspaper Ads

Google Display Ads

Coke Studio’s global campaign aimed to unite audiences through original music collaborations. In Papua New Guinea, we brought this to life by partnering with local artists to create an anthem titled Be Yourself—a bold, genre-blending track celebrating self-expression and cultural identity. Working remotely from Australia, we navigated creative direction across borders by collaborating closely with our local crew, talent, and production partners. We developed an integrated campaign across social media, TV, newspaper, radio, and digital platforms, with phased content drops designed to build anticipation and national reach. With over 400,000 combined views across all campaign content and strong audience engagement, the campaign proved both culturally resonant and commercially successful. It was a vibrant, collaborative celebration of music and identity.