As Kina Bank’s brand guardian for over four years, building its visual identity across countless campaigns, product & app launches, and even a few Annual Reports. Operating as the challenger brand in the market, our agency pitched to create a brand campaign that would connect the bank with its everyday hard-working customers. Following the production of the initial campaign assets, I worked alongside the broader team to rollout and ensure brand consistency across every touchpoint. After the success of the campaign, I continued to oversee the development of all subsequent Kina Bank campaigns that followed this visual and strategic direction–helping the brand grow stronger and more cohesive in the eyes of its customers. With over 1.2 million impressions and 1,000+ new account sign-ups in the first month alone, The Power of Together became a benchmark for future work and ignited a fire under competitors to launch their own rebrand.