This project was the second phase of an initiative to boost immunisation rates in Papua New Guinea, focusing on the full two-year vaccination schedule for infants. To best educate the public and arm health care professionals, we created The Routine Immunisation Toolkit to communicate important messaging to specific audiences. Items included TV commercials, user booklets, immunisation schedules, and online assets all created in a realistic illustration style to reflect the country’s cultural diversity. Working as a foreign team brought its challenges. We had to gain a deep understanding of local customs, community roles, and family dynamics. That understanding shaped the heart of the campaign and helped us promote positive shifts, like encouraging fathers to take an active role in their children’s health. To ensure accessibility, all assets were created in two languages and tailored to audiences with low literacy rates. Tight budgets and timelines added pressure, but I’m proud of what we created—a campaign that was thoughtful, culturally grounded, and ultimately, for its real-world impact.

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*I'm aware of the US spelling for 'immunization'. That spelling was requested.