CLIENT

Water PNG & ANG

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ROLE

Art direction

Creative lead

Concepting

Storyboarding

Casting

Graphic design

Finished art

 

OUTPUT

TV commercials

Online videos

Radio jingle

Social media assets

Display ads

Posters & stickers

Bus wraps

Merchandise

Billboards

We were tasked by our client to create an educational campaign to promote good water hygiene practices, primarily for children, but also for adults. However it became clear the underlying intent was to address water bill payments and reporting service issues—things that are not the responsibility of children. To tackle this, we developed a campaign around a hero called the Water Warrior, designed to appeal to both children and adults through cultural relevance and humour.

 

The campaign included 30 and 15 second TV ads communicating the client’s concerns about payments and reporting, whilst also displaying good hygiene practices. Messaging was further distributed through channel relevant mediums such as social media, informational posters, bus wraps, billboards, and merchandise. We even collaborated with a local artist to create a war cry for our radio spots, tying in with the warrior theme.

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“Wantok” is a Tok Pisin term meaning “one talk,” commonly used to refer to a friend or someone you share language, culture, or a sense of kinship.